NASHVILLE, Tenn. (January 13, 2015) – Bridgestone Commercial, a division of Bridgestone Americas Tire Operations, today unveiled an all new line of Dayton™ commercial truck tires. The new line consists of eight new Dayton patterns that doubles the product coverage of the former lineup to meet the diverse needs of small fleets and owner operators in a multitude of trucking segments. The product launch coincides with the launch of a new Dayton website and tagline, Tires for Truckers™.
“With this next-generation Dayton lineup we are better positioned to deliver a full range of quality products at an incredible value,” said Matt Loos, Director of Truck & Bus Marketing, Bridgestone Commercial. “Truckers wear many different hats and they need to get where they are going with as little down time as possible. Dayton tires are for truckers; affordable and dependable, our tires keep drivers moving day-in and day-out to help protect their bottom line.”
The new Dayton lineup features, expanded size and ply rating offerings and three SmartWay® verified options available across the United States and Canada and supported by the largest distribution network in the industry. For product availability in your area, visit www.daytontrucktires.com.
The new Dayton lineup is highlighted by the following patterns:
About Bridgestone Americas Tire Operations:
Nashville, Tenn.-based Bridgestone Americas Tire Operations (BATO) is a business unit of Bridgestone Americas, Inc., whose parent company, Bridgestone Corporation, is the world's largest tire and rubber company. Reporting into the BATO business unit are the company's Latin American tire operations; the U.S. and Canadian consumer tire businesses; the U.S. and Canadian commercial tire businesses; and Bridgestone Retail Operations, LLC, which operates the largest network of company-owned automotive service providers in the world. BATO develops, manufactures and markets Bridgestone, Firestone and associate brand tires. The business unit is focused on retail, wholesale and original equipment markets, supplying passenger, light truck, commercial vehicle, off road, motorcycle, agricultural and other tires to its customers in the Americas. In addition, through its Bandag brand, Bandag retreading dealers have access to industry-leading retreading research and development, manufacturing, marketing and sales expertise… This combination of new and retread product offering provides customers with total tire solutions.